Dear Valued Visitor,

We have noticed that you are using an ad blocker software.

Although advertisements on the web pages may degrade your experience, our business certainly depends on them and we can only keep providing you high-quality research based articles as long as we can display ads on our pages.

To view this article, you can disable your ad blocker and refresh this page or simply login.

We only allow registered users to use ad blockers. You can sign up for free by clicking here or you can login if you are already a member.

Microsoft Corporation (MSFT) Putting First Generation in the Past, Looking Towards Future

For Microsoft Corporation (NASDAQ:MSFT) CEO Steve Ballmer and his tablet crew, the Surface lineup of devices had to be a disappointment. It came to market with such high hopes (and some cool commercials) but was never really taken seriously by the public.

Microsoft Corporation (MSFT) Putting First Generation in the Past, Looking Towards FutureWhether or not the company is able to turn things around in the tablet market remains to be seen. With the competition on the rise, Microsoft needs to put this debacle behind itself and move forward.

And that is exactly how things are playing out right now.

Good Bye First Generation Microsoft Corporation (NASDAQ:MSFT) Surface

Monica Chen and Joseph Tsai of Digitimes are reporting that the company has started “cleaning its first-generation Surface tablet inventory to welcome its upcoming second-generation models.”

This is good news for Microsoft as it attempts to get rid of the “old” before it brings in the “new.”

With rumors of an October launch circulating, it will not be long before consumers once again have the chance to give the Surface another chance.

The key question is this: what will Microsoft Corporation (NASDAQ:MSFT) do differently this time around?

From the get go, it is being reported that the company is going to lowers its price in North America for the Surface RT by $100.

After a big bust the first time around, Microsoft is being cautious about its approach with the second-generation tablets. According to the same Digitimes report, the company laced an order for roughly 300,000 units from  Pegatron Technology. Obviously, if demand rises they can always increase orders down the line.

The moral of the story is that Microsoft doesn’t want to get stuck with a bunch of tablets that nobody wants, much like they did the first time around.

We will get the chance to see what the second-generation Surface is all about, as the new iPad is set to debut around the same time. This will give consumers the chance to line up the new models and make a clear cut decision on a winner.

Does Microsoft Corporation (NASDAQ:MSFT) have what it takes to turn things around in the tablet market, making the second-generation Surface more successful than the first? Only time will tell, but these hedge fund managers continue to invest in the company: Sandy Nairn, Kelly Cardwell, Jeffrey Ubben, James Litinsky, and William Duhamel.

Check out the video below for more on the first-generation Surface:

Recommended Reading:

Microsoft Corporation (MSFT), Independent Developers, and the Future


DOWNLOAD FREE REPORT: Warren Buffett's Best Stock Picks

Let Warren Buffett, George Soros, Steve Cohen, and Daniel Loeb WORK FOR YOU.

If you want to beat the low cost index funds by 19 percentage points per year, look no further than our monthly newsletter.In this free report you can find an in-depth analysis of the performance of Warren Buffett's entire historical stock picks. We uncovered Warren Buffett's Best Stock Picks and a way to for Buffett to improve his returns by more than 4 percentage points per year.

Bonus Biotech Stock Pick: You can also find a detailed bonus biotech stock pick that we expect to return more than 50% within 12 months.
Subscribe me to Insider Monkey's Free Daily Newsletter
This is a FREE report from Insider Monkey. Credit Card is NOT required.