Microsoft Corporation (NASDAQ:MSFT) will unveil the new name for its upcoming Operating System (OS), to which many of us refer today as Windows 9. According to Reuters, Satya Nadella’s intention of renaming the product aims at erasing the current association between the company’s core product and Personal Computers (PC). This slender change should champion Microsoft Corporation (NASDAQ:MSFT)’s new view towards mobile.
The revenues are expected to come from services delivered across different devices, especially mobile, compared to the product oriented for of attaining profits that the software manufacturer has had. This shift wasn’t justified just by the fact that companies like Google Inc (NASDAQ:GOOGL) or Apple Inc. (NASDAQ:AAPL) battle to strengthen their positions in the phone and tablet markets. There’s also the settling down of computer sales, which hinder demand for Windows OS.
Microsoft Corporation (NASDAQ:MSFT) is a true monopolist in the PC niche, where about 90% of the machines run an OS designed by the Redmond, Washington-based software developer. Nevertheless, in the industry of computing devices, which includes phones and tablets besides PCs, it has a mere 14% share. Exactly this new start required a name change, which will be disclosed next Tuesday.
As a last argument that made Microsoft Corporation (NASDAQ:MSFT)’s CEO to consider a rebranding operation was the unsuccessful Windows 8, which caused a lot of frustration among its users. There’s little to help us infer how the tech giant will be sailing in the new waters, but it was clear that it had to start inventing anew. Microsoft Corporation (NASDAQ:MSFT) has to come with new ideas that would make their products invaluable, instead of blindly trying to perpetuate a fading glory. If the current attitude is maintained, we might forget the Windows name or associate it with the service sector. Hopefully, there will be a better OS instead of or in the Windows Mobile family that could actually compete at arm’s length with the current victors: Android and iOS.
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