Apple Inc. (NASDAQ:AAPL), which has been in the public eye for several weeks after the launch of its new products, now faces a momentum shift as it starts to become a victim of negative publicity caused by its erroneous iOS 8.0.1 update. In an interview on Bloomberg, Cory Johnson explained how this new update turns some phones into a brick of sorts.
“[…] The most crucial feature of a smart phone is the phone and Apple Inc. (NASDAQ:AAPL)’s new update, something apparently has disabled that functionality from certain users. Twitter has kind of went nuts with it when the news of the new update, their iOS 8.0.1, the first update that is supposed to fix a few bugs […],” said Johnson.
Johnson added that besides minor bug fixes, Apple Inc. (NASDAQ:AAPL)’s new update was supposed to activate the HealthKit fitness application which is awaiting some software fixes of its own from the manufacturer. It looks like the wait is going to be a little longer.
Apple Inc. (NASDAQ:AAPL) is a brand that simply cannot afford this kind of negative publicity, especially in today’s age where news spreads faster than a wild fire through social media platforms. Apple Inc. (NASDAQ:AAPL)’s consumers pay a substantial premium from the rival devices because they are ensured the quality of the product that they are provided.
Lines stretching for several blocks outside Apple Inc. (NASDAQ:AAPL)’s stores had been all over the news lately as people tried to get their hands on the newly released products. The news of an update fail puts the rationality behind their customer’s loyalty into question.
Should Apple Inc. (NASDAQ:AAPL) enjoy the same status as it used to during the tenure its legendary ex CEO, Steve Jobbs? Tim Cook, the current Apple CEO has high expectations to meet and bricking his consumer’s smart phones whereby they are deprived of the device’s cellular features is not going to get him there.
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