Microsoft Corporation (NASDAQ:MSFT)’s Cortana, a virtual personal assistant app, would also be available for Google Inc (NASDAQ:GOOGL)’s Android and Apple Inc. (NASDAQ:AAPL)’s iOS. A CNET article discussed about Microsoft Cortana’s availability for Google and Apple devices.
Microsoft Cortana is developed by Microsoft for its Windows Phone 8.1, Microsoft Band and Windows 10, which is a very intelligent virtual personal assistant app, named after Cortana who is an artificial intelligence character in Microsoft’s Halo video game series. It would be a standalone app soon available for the Google Play Store and Apple App Store that will work just like it does on Windows Phone.
As a standalone app, Cortana would be available to users of devices running Apple Inc. (NASDAQ:AAPL)’s iOS software and after some time it would also be available to those who are running Google Inc (NASDAQ:GOOGL)’s Android in their devices. Microsoft Corporation (NASDAQ:MSFT) has incorporated Cortana into its Windows 10 operating system, which will be coming to PCs later this year. The company is also working to make a more advanced version of Cortana, drawing from a research project “Einstein”.
“This kind of technology, which can read and understand email, will play a central role in the next rollout of Cortana, which we are working on now for the fall time frame,” said Eric Horvitz, Microsoft Research Managing Director.
Apple Inc. (NASDAQ:AAPL) also has a similar app, named as Siri, which is designed to answer queries such as finding directions to a destination or to handle tasks like setting up a reminder or calendar event. Cortana is Microsoft’s counter to Siri but having additional features, as it can perform like Siri plus it provides notifications and updates where applicable, like if you have a flight on your calendar, Cortana will also alert you when to leave for the airport.
Apple Inc. (NASDAQ:AAPL)’s Siri is only available to iOS users which is more likely to never be available for another platform. Google Inc (NASDAQ:GOOGL) has its own personal assistant, named as Google Now, which is only available for Android at present. Microsoft Corporation (NASDAQ:MSFT) is planning to make Cortana available to other platforms, which is the company’s strategy to bring its applications to more and more people so that there can be a significant increase in the use of its services and the company can get additional cross-platform benefits from its intelligent virtual assistant.
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