Apple Inc. (AAPL) Removing Competing Wearables From Its Store Shelves: Why?

Apple Inc. (NASDAQ:AAPL) has unveiled its wearable product on Monday and said that the consumers can buy an Apple Watch starting from $349 to a whopping $10,000. This is a huge price difference between a basic level model and an advanced one. As another push to increase the sales of these wearables, for which the pre-order bookings start in April, Apple Inc. (NASDAQ:AAPL) has decided to remove other competing wearables from shelves of its Apple stores. CNBC’s Kayla Tausche and Jon Fortt talked on CNBC about this move from Apple Inc. (NASDAQ:AAPL).

Tausche reported that consumers won’t be seeing other wearable brands like Fitbit, Nike in Apple Stores. She pointed out that Re\Code has noted this weird change in Apple stores at New York, LA and San Francisco, where all the competing wearables were removed from the shelf. Does this relate in any way to the launch of Apple Inc. (NASDAQ:AAPL)’s very own smartwatch?

“CEO Wearable Company Myo tells Re/code then that Apple notified months ago that their products will be removed from the store but did not attribute the change to the release of the Apple Watch,” Tausche reported.

Tausche pointed out that when Apple Inc. (NASDAQ:AAPL) first talked about this smartwatch in September, many of this wearable tech companies thought that their device would be compatible with Apple Inc. (NASDAQ:AAPL)’s product, but the latest move from Apple Inc. (NASDAQ:AAPL) doesn’t go with that thought.

Fortt said that we cannot expect to get a Samsung phone in Apple store and he thinks that it completely makes sense for Apple Inc. (NASDAQ:AAPL) to remove competing wearables from its stores. He mentioned that Apple Inc. (NASDAQ:AAPL) wanted the consumers to play safe inside their ecosystem.

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