Microsoft Corporation (MSFT): Cash for Apps Program Underway

Microsoft Corporation (NASDAQ:MSFT) is all about the Benjamins, trying to make millions of Benjamins every year and create millions of Benjamins for investors. Many people know about Cash for Clunkers, right? Well Microsoft is currently looking to hand out some Benjamins of its own in  newly announced a Cash for Apps program.

Microsoft Corporation (NASDAQ:MSFT) does not mention actual numbers when it comes to apps that it has available for the Windows 8 or Windows Phone 8 platforms, but with the platforms out since the fall, seeing Redmond step up with this promotion to give $100 for every app submitted to either the Windows or Windows Phone store, that seems to suggest that while Microsoft recently bragged about 100 million app downloads, the company seems to be admitting that it is having difficulty getting a foothold in the smartphone or tablet space because of a lack of apps compared to top rivals Apple Inc. (NASDAQ:AAPL) and Google Inc. (NASDAQ:GOOG).

The basic rules for this promotion is for developers to submit an original app (no copies of previously published apps) to each app store by June 30, and the developer will receive $100 for each app, and the developer may submit up to 10 apps for each store, a total of 20 apps for a total of $2,000.  The offer, however, is limited to the first 10,000 qualified submissions. The question or the doubt is that this promotion will actually generate quality apps vs. a quantity of apps.

What do you think? When it comes to an OS for a smartphone or tablet, are you interested in the overall quality of the apps, or do you care about how many apps are available? What might this promotion mean for Microsoft Corporation (NASDAQ:MSFT)? Give us yoru thoughts in the comments section below.

DISCLOSURE: I own no positions in any stock mentioned.

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