Meta Platforms Launches “Llama for Startups” to Boost AI Model Adoption

On May 21, Meta Platforms Inc. (NASDAQ:META) launched a new initiative called ‘Llama for Startups’ to encourage early-stage companies to adopt its Llama AI models.

This program offers direct support from Meta’s Llama team and, in some cases, funding. To be eligible, US-based incorporated firms must have raised less than $10 million in funding, have at least one developer on staff, and be developing GenAI applications.

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Applications for the program are open until May 30. Participating startups in the program can receive up to $6,000 per month for up to 6 months to help offset the costs of building and enhancing their GenAI solutions. Meta’s experts will provide hands-on technical support, assisting startups in getting started with Llama and exploring advanced use cases.

Despite its Llama models accumulating over a billion downloads to date, Meta faces competition from rivals such as DeepSeek, Google, and Alibaba’s Qwen. Llama has also encountered recent challenges, such as a reported delay in the rollout of its flagship Llama 4 Behemoth model due to performance concerns. Meta Platforms Inc. predicted last year that its GenAI products would generate between $2 billion and $3 billion in revenue in 2025, and significantly more, between $460 billion and $1.4 trillion, by 2035.

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This article is originally published at Insider Monkey.