Evercore ISI kept its In-Line rating and $32 price target for Match Group Inc. (NASDAQ:MTCH) on May 21. According to the firm’s analysis, Match Group intends to reinvest $45 million of its $100 million in cost savings in fiscal year 2025.
Match Group’s management described a well-balanced strategy for reinvestment, with half going toward projects like user acquisition and go-to-market tactics and the other half reserved for “revenue givebacks” within Tinder. These givebacks are expected to strengthen features such as the core recommendation engine, discoverability, curation, and safety, with a particular focus on improving the experience for Gen Z users.
Additionally, the company has introduced Chemistry at the University of Pennsylvania, a dating app targeted at college students. The app, which has seen substantial user adoption due to its high virality, blends classic Tinder user experience mechanics with elements designed specifically for college students. Considering the possibility of monetization and the amount of money needed for marketing in order to scale, Match Group Inc. is debating whether to incorporate these features into Tinder or create a stand-alone app.
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