Victoria has the most known secret in the world. A better kept secret is that Limited Brands, Inc. (NYSE:LTD) is the proud owner of Victoria’s Secret and some other very well known brands such as Bath and Body Works, Pink, La Senza, and Henri Bendel. These stores are ones that women love to shop at and where men can do no wrong in buying a gift.
Victoria’s Secret and Pink
Victoria’s Secret is the most desired brand of bras, panties, lingerie, sleepwear, and swimwear in the world. All other brands seem cheaper and less sexy than this one, even though the materials and looks are similar. This is much like the situation currently happening with Michael Kors purses and watches. Lucky for men, they do not have to go out and shop in-store to make purchases because Victoria’s Secret operates a website with online ordering. This website adds hundreds of millions of dollars in revenue, illustrating the fact that a strong online presence is important in today’s marketplace.
Pink, which is a brand targeting high school and college girls, is also sold within Victoria’s Secret stores. This is the highest growth area for Victoria’s Secret, so a large focus has been placed on this brand. In a smart move, Pink added apparel with college logos from over 50 schools. This helps them target the age group as well as the specific colleges these women attend or are planning to attend. The number of colleges the brand features continues to grow, and they should land all major colleges within a few years.
Pink offers sports branded clothing for the current season. The NFL collection had been popular months ago, and now the focus has turned to Major League Baseball. They have apparel for all 30 major league teams, so no one is left out. This is perfect for men who want to get their special lady a gift while supporting their team at the same time. This is a win-win-win situation for men, women, and Victoria’s Secret.
The Victoria’s Secret fashion show is one of the most popular events in television each year. In these shows, they show off the new styles by using a select few of the most beautiful models in the world, as well as having live performances by some of music’s top artists. It is more like a party than just any other fashion show, and the television ratings are around those of the Super Bowl.
Bath and Body Works
Bath and Body Works focuses on providing customers with the personal care products that we all need. These products include skincare products, hair products, lotions, soaps, fragrances, candles, and many more. These are all very important for stress relief and overall care for your body. Who does not love a relaxing bath or long shower after a stressful day at work? A stop at one of these stores can result in fulfilling all of your bathing and personal care needs.
