- The Gap Inc. (NYSE:GPS) physical retail stores contribute roughly 29% towards the overall revenues.
- Old Navy, which is the high end brand within the Gap division, contributes 27%.
- Internet stores and mail orders contribute roughly 26% towards the overall revenues.
Gap, being one of the largest retail chains in the world, primarily competes with the likes of Target Corporation (NYSE:TGT) and Abercrombie & Fitch Co. (NYSE:ANF) .Target is an economy American retailer, targeting a lower end of the US apparel market. It is the second largest economy retailer in the US and is a Fortune 500 company. The company was founded in 1902 and is headquartered in Minnesota. On the contrary Abercrombie & Fitch is a mid market high street retailer like Gap. Both Gap and Abercrombie & Fitch are positioned very similarly and target the younger segment of the population. However, Gap has a broader portfolio with sub-brands like Old Navy and Banana Republic contrary to Abercrombie & Fitch which only focuses on the younger segment.
Potential in International Growth
Relative to its peers Gap’s international growth has been at a much slower pace over the last few years. This has been primarily due to the battered European economy, natural disasters in Japan and the closed Asian economies like India. However, the growth potential with expansion in Asia is tremendous. Gap recently opened its first store in China and it has been a huge success. Gap now is contemplating opening its first store in Brazil. This promises to be one of the strongest revenue streams for Gap, as Brazil is one the fastest growing economies in the world. Revenues from other international revenue streams such as Europe and Japan have declined constantly as Europe is still struggling to recover from the crises and Japan is reeling from the natural disaster that occurred last year. Gap’s like for like sales from Europe and Japan both declined considerably in 2012. Hence this presents an opportunity to grow in the ever promising Asian market.
China and India are now the two most lucrative revenue streams for fashion retailers in the US. Abercrombie & Fitch recently opened its first store in China, which has been a huge success. Furthermore, Gap can capitalize on the absence of several US and European retailers in the BRIC nations.
Transcending the Luxury Segment
So far Gap has been a mid-market highstreet brand with Banana Republic targeting the high end premium market. Gap is now transcending into the luxury segment. It recently acquired luxury women’s boutique Intermix, which has collaboration with several US based luxury designers. This enables GAP to extend its product offerings and target a wider base in addition to acquiring new customers. Intermix generated robust revenues of $130 million last year, and going forward GAP may invest in opening more Intermix stores in order to drive up the volume.