The next move
When all the other US companies are creating new strategies to fight back the European crisis, Koss is also not sitting idle. The company expects to launch several new products based on the Striva technology in the next six to 12 months. The company is now focusing on the development of quality headphones specially designed for women, and is also continuously endorsing their brands with women celebrities. After Dara Torres who was named a Koss endorser in June, Koss has now lined up another athlete endorser, Julia Mancuso. Mancuso, who is an Olympic champion skier, will now endorse Koss by wearing their headphones. Koss is also using the social media site Facebook to promote its product by giving fans a chance to win Koss products through its Facebook page.
As immediate improvement in the economic condition in Europe is not expected, Koss might not outperform in the next financial quarter. However investors can be a bit patient as Koss is definitely fighting back. With the launch of their new products and Julia Mancuso promoting the company’s line of fitness and high-fidelity headphones to fans worldwide, their top line growth is expected to increase with more and more acceptance of the product among her fans and common masses. With such innovations and branding strategies Koss can really be prized stock once the European economy settles down.
The article Koss Investors be Patient originally appeared on Fool.com and is written by Satarupa Bose.
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