Jim Cramer’s Game Plan: 25 Stocks to Watch, Including Broadcom and CrowdStrike

16. e.l.f. Beauty, Inc. (NYSE:ELF)

e.l.f. Beauty, Inc. (NYSE:ELF) was among the stocks Jim Cramer was focused on, as he discussed Mad Money’s latest game plan for the week. Noting that the stock has been “beaten up,” a caller asked whether they should buy more shares or just hold their position. Cramer replied:

I’m worried about it. I’m worried about it because you know, they get a lot of stuff from, you know, it’s made in China, and what really bothers me about it is the inexplicable decline and the very large short position. I am, call me confused about ELF. I don’t understand how the stock did indeed fall apart.

e.l.f. Beauty, Inc. (NYSE:ELF) sells cosmetics and skincare products under its brands, like e.l.f. Cosmetics, e.l.f. Skin, Well People, Naturium, and Keys Soulcare. During the March 9 episode, a caller asked whether they should sell their position in the stock and buy CRWV. Cramer responded:

You know, oh boy, alright, that’s frying pan fire. Okay, so e.l.f. Beauty is erratic right now, but I have faith that it can go higher. I think you hold off on CoreWeave. CoreWeave is a stock that has tremendous potential but also has a lot of downside, and I don’t want you… to be in something that has a lot of downside. As much as I like the company, it is, it can be eviscerated by changes.