Is FOUR a good stock to buy? We came across a bullish thesis on Shift4 Payments, Inc. on Financial Markets & Universal Law’s Substack. In this article, we will summarize the bulls’ thesis on FOUR. Shift4 Payments, Inc.’s share was trading at $37.66 as of June 8th. FOUR’s trailing and forward P/E were 45.16 and 7.04 respectively according to Yahoo Finance.
Shift4 Payments, Inc. engages in the provision of software and payment processing solutions in the United States and internationally. FOUR is being positioned as a high-growth fintech platform that is increasingly dominating the “Experience Economy” through its integrated payment and commerce solutions across hotels, restaurants, stadiums, resorts, and entertainment venues.
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Despite significant stock compression over the past year, the bullish thesis argues that the market continues to misprice Shift4 as a traditional payment processor rather than a rapidly scaling software-integrated commerce platform with substantial global expansion opportunities.
The company currently operates in more than 75 countries and continues to expand through acquisitions such as Smartpay and Bambora, while new partnerships in the resort and vacation ownership industry are expected to drive meaningful payment volume growth. The thesis highlights that Shift4’s revenue growth is projected to reaccelerate to a 40.4% CAGR through 2028, supported by increasing operational leverage and margin expansion, with operating margins expected to rise to 10.6% compared to the historical three-year average of 4.8%.
Shift4 also continues to aggressively repurchase shares, having already bought back 17% of outstanding shares since its IPO alongside a newly authorized $1 billion repurchase program. The company reported resilient first-quarter 2026 results with gross revenue rising 32% year-over-year to $1.12 billion despite broader market volatility.
The bullish outlook projects an implied price target of $588.10 by the end of 2028 from the current share price of $40.87, representing potential upside of approximately 1,339% and an estimated annualized IRR of 174.7%, driven by accelerating execution, international growth, and expanding profitability.
Previously, we covered a bullish thesis on Shift4 Payments, Inc. (FOUR) by Next 100 Baggers in May 2025, which highlighted its strong payment volume growth, expanding EBITDA margins, international expansion, and successful M&A integration strategy. FOUR’s stock price has depreciated by approximately 54.76% since our coverage. Financial Markets & Universal Law shares a similar view but emphasizes on Shift4’s “Experience Economy” positioning and projected 1,339% upside by 2028.
Shift4 Payments, Inc. is not on our list of the 40 Most Popular Stocks Among Hedge Funds. As per our database, 40 hedge fund portfolios held FOUR at the end of the first quarter which was 49 in the previous quarter. While we acknowledge the risk and potential of FOUR as an investment, our conviction lies in the belief that some AI stocks hold greater promise for delivering higher returns and doing so within a shorter time frame. If you are looking for an AI stock that is more promising than FOUR and that has 10,000% upside potential, check out our report about this cheapest AI stock.
Disclosure: None.
