Is SharpSpring, Inc. (NASDAQ:SHSP) A Good Stock To Buy?

Many investors, including Paul Tudor Jones or Stan Druckenmiller, have been saying for a while now that the current market is overvalued due to a low interest rate environment that leads to companies swapping their equity for debt and focusing mostly on short-term performance such as beating the quarterly earnings estimates. In the fourth quarter, many investors lost money due to unpredictable events such as the sudden increase in long-term interest rates and unintended consequences of the trade war with China. Nevertheless, many of the stocks that tanked in the third quarter still sport strong fundamentals and their decline was more related to the general market sentiment rather than their individual performance and hedge funds kept their bullish stance. In this article we will find out how hedge fund sentiment to SharpSpring, Inc. (NASDAQ:SHSP) changed recently.

SharpSpring, Inc. (NASDAQ:SHSP) has seen an increase in activity from the world’s largest hedge funds recently. The company was in 6 hedge funds’ portfolios at the end of September, which is up by 4 from the previous quarter. With a small number of shareholders, SharpSpring didn’t have a chance to find its place among 30 stocks billionaires are crazy about: Insider Monkey billionaire stock index. It is still a good sign, however, that it is slowly building its network of shareholders.

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While researching about the stock, we tracked Greenhaven Road Capital’s recent investor letter, in which, among other things, it shares its views on the company. We bring you that part of the letter:

“SharpSpring has become a Top 5 holding through a combination of price appreciation and the purchase of additional shares over several months. SharpSpring is a SaaS (Software as a Service) business that provides marketing automation software primarily for digital marketing agencies who utilize their technology to run sophisticated digital campaigns that include web pages customized based on a visitor’s historical activity. Purchasing SharpSpring’s software gives a customer licenses for use with up to three clients. The software is also white-labeled so that an agency can present it with their own branding and can upsell if they choose. With this model, SharpSpring has an attractive LTV/CAC ratio typically greater than 6. In English, that means that for every$1 they spend acquiring a customer, that customer will generate $6 in lifetime value. The right way to run this business, in my opinion, is to spend every available dollar on sales and marketing to build the customer base, not worrying about short-term profitability. SharpSpring management agrees, and recently executed a convertible debt offering to access additional resources for marketing.

SharpSpring operates in an oligopolistic market with three primary competitors: HubSpot, Act-On, and Pardot (by Salesforce). HubSpot is the largest competitor and in a difficult competitive position relative to SharpSpring. HubSpot has a large customer base paying in excess of $30K per year versus SharpSpring charging less than $5K per year. HubSpot cannot easily slash prices 75% to compete on price, and given the near-parity of the offerings, offering a “stripped down” version is also not viable. These dynamics have driven adoption and market share gains for SHSP, particularly among smaller agencies.

SharpSpring has benefitted from multiple expansion, but also has executed well. Product revenue grew 40% in their last reported quarter. In a more recent press release, the company announced a record number of new customers in Q3 while maintaining marketing efficiency (their LTV/CAC should remain above 6). There is a very long runway for growth for SharpSpring. The company will benefit from secular tailwinds in an industry growing over 20% per year. There is also a history of acquisitions in the space at premiums to where shares trade today. SharpSpring came to my attention through a conversation with Jeremy Kahan of North Peak, a manager the Partners Fund is invested with.”

Regardless of Greenhaven Road Capital’s positive view on the company, we would like to analyze it further more, hence, we are going to view the fresh hedge fund action regarding SharpSpring, Inc. (NASDAQ:SHSP).

How have hedgies been trading SharpSpring, Inc. (NASDAQ:SHSP)?

At Q3’s end, a total of 6 of the hedge funds tracked by Insider Monkey held long positions in this stock, a change of 200% from one quarter earlier. On the other hand, there were a total of 1 hedge funds with a bullish position in SHSP at the beginning of this year. So, let’s check out which hedge funds were among the top holders of the stock and which hedge funds were making big moves.


According to Insider Monkey’s hedge fund database, Cat Rock Capital, managed by Alexander Captain, holds the number one position in SharpSpring, Inc. (NASDAQ:SHSP). Cat Rock Capital has a $18.4 million position in the stock, comprising 4.4% of its 13F portfolio. Sitting at the No. 2 spot is Manatuck Hill Partners, managed by Mark Broach, which holds a $7.5 million position; 2.8% of its 13F portfolio is allocated to the stock. Other hedge funds and institutional investors that are bullish include Jim Simons’s Renaissance Technologies, Richard Driehaus’s Driehaus Capital and Ken Griffin’s Citadel Investment Group.

As industrywide interest jumped, some big names have jumped into SharpSpring, Inc. (NASDAQ:SHSP) headfirst. Renaissance Technologies, managed by Jim Simons, created the most valuable position in SharpSpring, Inc. (NASDAQ:SHSP). Renaissance Technologies had $0.7 million invested in the company at the end of the quarter. Richard Driehaus’s Driehaus Capital also made a $0.6 million investment in the stock during the quarter. The other funds with new positions in the stock are Ken Griffin’s Citadel Investment Group and Jaime Sterne’s Skye Global Management.

Even though the company has seen enthusiasm from hedge fund managers in recent months, and there are those who have big hopes on it, such as already mentioned Greenhaven Road Capital, we find that the number of smart money investors long the stock is too modest for it to be considered a wise investment. In other words, we would rather spend our time focusing on more popular stocks.

Disclosure: None. This article was originally published at Insider Monkey.