Apple Mobile Advertising: In 2012, Apple Inc. (NASDAQ:AAPL) launched its iPad mini device. Despite the fact that it has only been on the market for a few months, the mini is making waves across a variety of markets. Apple is one of the most popular stocks among hedge funds, who look to be bullish on the device (see how investors have beaten the market using hedge fund sentiment).
Last year, with the help of the iPad mini, Apple Inc. (NASDAQ:AAPL) was able to increase its lead in the area of mobile ad impressions. When you add the popularity of the new mini to the full-size tablet, there is no wondering why.
According to new data from Millennial Media, Apple Inc. (NASDAQ:AAPL) has secured roughly one third of the market.
AppleInsider recently covered the release of this data by Millennial Media, adding the following:
“Millennial Media, the third-largest mobile advertising platform after Apple and Google, released on Friday its 2012 year in review report for the mobile advertising market, which places Apple atop all other manufacturers with 31.2% of all mobile-based ad impressions. That’s nearly a five % age point increase over the company’s 26.35% share in 2011.”
On top of this, the report shows that both Apple Inc. (NASDAQ:AAPL) and Samsung are far out in front in the mobile sector. Even though Apple is at the top right now, Samsung is biting at its heels with 22.32% of mobile impressions.
After Apple and Samsung, the manufacturers that round out the top five include: BlackBerry with 11.5%, HTC with 8.03%, and Motorola with 6.83%.
It is no surprise that the Apple Inc. (NASDAQ:AAPL)’s iOS is currently the top operating system in the mobile ad sector. The article goes on to give the following stats:
“Millennial affirmed that Apple’s iOS continues to lead among tablet operating systems in the mobile ad space, generating 58% of all ad impressions. However, Android’s share in the segment has grown to 41%. Samsung was the overall leader among Android tablet manufacturers, with 45% of ad impressions.”
Apple is definitely out in front right now, according to data from Millennial Media, but Samsung is in its rearview mirror. It will be interesting to see if Apple is able to widen the gap in the months to come, or if the competition inches closer.
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DISCLOSURE: I have no positions in any stock mentioned.
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