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How Intuit (INTU) Is Expanding Its AI Workflow Case Beyond Tax and Accounting

Intuit Inc. (NASDAQ:INTU) is one of the best underperforming tech stocks to buy for a turnaround. The stock fits the setup after a steep reset: As of May 18, Intuit closed at $403.16, still about 50% below its 52-week high of $813.70 from July 30, 2025. That weakness leaves the company in the penalty box even as Wall Street remains broadly constructive, with MarketBeat showing a Moderate Buy rating and an average price target of $634.26.

The most recent support for the turnaround case came on May 13, when Intuit announced new AI-driven enhancements to the Intuit Enterprise Suite, including multi-entity close automation, dimensional reporting, construction-specific tools, and integrated human capital management capabilities. The company positioned the suite as an AI-native ERP command center for mid-market businesses, with a new conversational chat interface meant to automate recurring finance tasks through virtual AI agents.

That followed Intuit’s May 6 launch of QuickBooks Workforce, which expands the company’s reach beyond accounting and tax into payroll, hiring, time tracking, benefits, and broader workforce management for small and mid-market businesses. For a beaten-down software name, the turnaround case is that AI strengthens Intuit’s financial workflow platform rather than replacing it.

Intuit Inc. is a global financial technology platform behind TurboTax, Credit Karma, QuickBooks, Mailchimp, and Intuit Enterprise Suite, serving about 100 million customers worldwide.

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