Groupon Inc (NASDAQ:GRPN)’s Chief Financial Officer, Jason Child, has revealed in an interview with Bloomberg’s Leslie Picker that mobile is now the primary driver of traffic for the deals company.
Furthermore, the Groupon Inc (NASDAQ:GRPN) executive noted that email is seeing less and less share in the generation of revenue.
“Since we went public, we had about a thousand deals on the site. We had about 50% of our revenue was coming from email. We’re at a place now where about 22% or 23% of our revenue is coming from email. Mobile has significantly grown to become the primary source of traffic and it has really driven really nice growth that we’ve seen so far in this last quarter and expect to see going forward,” he said.
At a later part of the interview, he said that well over 50% of their business as a percentage of transactions is being conducted on mobile devices.
Child is also confident that Groupon Inc (NASDAQ:GRPN) can take on the challenge that companies such as Twitter Inc (NYSE:TWTR) pose. Twitter recently launched a promotional tweets program that users can subscribe to for deals.
The executive said that the electronic commerce deals field is definitely competitive, Groupon Inc (NASDAQ:GRPN), ranked 7 in this list of the best places to work at, has the advantage of having a huge pool of merchants and customers.
He said that the deals industry needs a dual-sided market where both sides of the transaction has a lot of supply. Groupon has that, he implied.
“[…] Since our IPO, we actually went from [having] a thousand merchants on the platform, now we have 300,000 on a global basis. That supply is what makes us unique,” he said.
He noted that competitors will have to overcome this advantage that Groupon has. Furthermore, he said that the company has about 100 million app downloads, a clear advantage when you think about people shopping primarily through mobile devices when they are out and about.
By the end of the September quarter, Barry Rosenstein’s Jana Partners reported a stake of about 51.68 million shares of Groupon Inc (NASDAQ:GRPN).