The European Commission filing charges against Google Inc (NASDAQ:GOOGL) just shows how vulnerable companies are regardless of their dominance of their respective fields or their connections to the regimes of the time. Google business operations in Europe now depend on the outcome of an ongoing probe by the European Commission, which could dent its operation a major blow, affirmed law professor, Renato Nazzini, in an Interview with CNBC.
A fine could be handed depending on the severity of the charges leveled against Google Inc (NASDAQ:GOOGL) especially if found to have knowingly suppressed other players in the search business.
“If this investigation goes all the way and there is a decision by the Commission on Google Inc (NASDAQ:GOOGL). I think this would be a very significant interference with how Google runs its business what we are talking about here are millions and millions of searches every day for millions of queries,” said Mr. Nazzini.
Google Inc (NASDAQ:GOOGL) is accused of manipulating search results to favor its products, which is against the practice of fair play on the internet. Margrethe Vestager the European Commission antitrust chief has already stated that they are looking into domains covering travel and locals services that are believed to have been severely affected by Google’s practice.
Google Inc (NASDAQ:GOOGL)’s operation in Europe could be dealt a major blow considering the company controls almost 90% of the search business. The search giant could see its movement in the region substantially limited Microsoft Corporation (NASDAQ:MSFT) having felt the full effects of a similar probe that resulted in it being fined $2.3 billion. Microsoft now operates with caution in the region a fate that could also befall Google if it is to continue operating in the region.
Google Inc (NASDAQ:GOOGL) has in more than one occasion tried without success to settle the matter out of court with its rivals arguing that such a move will not result in changes to its practices that have continued to affect the broader market online. Vestager has already reiterated that the matter could be solved either way be it in courts or on a formal settlement but indicated any proposal should be completely different from the three already turned down.
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