Google Inc (NASDAQ:GOOGL) searches get set up and diverted in a way which keeps its rivals from gaining any competitive foothold in areas and services that Google Inc also offers. As reported by CNBC’s Andrew Ross Sorkin, Margrethe Vestager, the E.U. Commissioner for Competition formally broke the bad news for the tech giant in Brussels today.
“Google has very good products and I think that is important. Dominance as such is not problem, not in general and not under EU law. However dominant companies have a responsibility: not to abuse their power for market position,” Vestager said.
E.U. will be carrying out a separate investigation into Google Inc (NASDAQ:GOOGL)’s android operating system particularly focusing on what Google practices to promote its own brand through its deals with makers of smart-phones and tabs that want to use Google Inc’s Android operating system.
“Google is facing $6 billion as fines. It could also be forced to change its business model as a result of all of this,” Sorkin said.
Before officially starting the proceedings against the biggest search engine of the world and accusing it of anti-trust violation formally, EU investigators have observed Google Inc’s business practices for the last five years to establish that Google Inc is abusing its dominant position to affect fair competition.
This is indeed a very bad news for the most used search engine, as not only will it have to pay huge fine, it will be forced to make changes to its business practices in Europe to ensure they are not termed anti-competitive. Google Inc (NASDAQ:GOOGL) has denied these allegations saying users have numerous different ways to find and access information and since Google Inc’s search engine is not the only search engine, it cannot be blamed of hurting its competitors. The company has also asserted that its association with smart phone manufacturers that use its Android operating system benefits users and manufacturers more than it benefits Google Inc. Google Inc has ten weeks at hand to submit its formal response.
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