Last year was not the best of years for Google Inc (NASDAQ:GOOGL) seen by the stock losing a substantial amount of value, problems that were further compounded by a dismal showing in the fourth quarter. However, the search giant seems to be finding its way in the market according to CNBC’s, Steve Grosso, who remains long on the stock. Another stock that could be set for an impressive rally in 2015 is Facebook Inc (NASDAQ:FB), according to Guy Adami.
Both Facebook Inc (NASDAQ:FB) and Google are leading the park in the ad business that is expected to provide important growth opportunities as marketers increase their efforts and investments on targeted advertising. Google Inc (NASDAQ:GOOGL) might be below its 200 day moving average, but it is in an upward trend suggesting it could be in for gains this year around.
The current levels according to Grosso justify a buying opportunity.
“Google Inc (NASDAQ:GOOGL) had a tough time heading into the year-end. Right now it seems to have lifted itself up 5% year to date am still in it I’d still continue to buy at this levels,” said Mr. Grosso.
Facebook Inc (NASDAQ:FB) on the other end has been trading on a strong uptrend since the start of the year showing no signs of weakness. An uptrend above the psychological $82.37 which is seen as a key resistance level could suggest a potential surge to the $85 mark.
“You see that little move Facebook Inc (NASDAQ:FB) has had recently, it is pushing back towards $85,” said Mr. Adami.
The momentum oscillator has already turned bullish indicative of strong buying interest that should be a huge positive for traders and investors in the near term. Google Inc (NASDAQ:GOOGL) and Facebook are expected to battle it out fiercely in the ads business as both companies look to improve on ad revenues generated last year.
The shift to mobile is another aspect of the business that should act as a key battle ground for the two tech companies as both of them look to monetize their expansive user base.
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