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Why BlackBerry Ltd (BBRY) Has Partnered with Google Inc (GOOGL)?

BlackBerry Ltd (NASDAQ:BBRY), the Canadian smart-phone maker, and Google Inc (NASDAQ:GOOGL), the global search engine and technology giant, have teamed up to make sure that BlackBerry’s Enterprise Server 12 works with a technology that Google offers which is aimed at separating business and personal data and applications. A Wall Street Journal article reported on the news and discussed the details about the deal between these two companies.


“The combination of BlackBerry’s BES12 and Google’s Android for Work will provide customers with another option to enhance their mobile security and the productivity of their employees,” said Billy Ho, Senior Executive in BlackBerry’s Enterprise Group.

BlackBerry Ltd (NASDAQ:BBRY)’s Enterprise Server 12 is software that enables companies to remotely manage their devices to avoid any kind of security breaches or data losses, whereas Google Inc (NASDAQ:GOOGL)’s Android for Work lets business and personal info coexist on a single device, like giving your phone a split personality. With this new deal, BlackBerry’s BES12 enterprise mobility management platform will manage devices equipped with Android for Work.

For BlackBerry Ltd (NASDAQ:BBRY), it’s the second big win for its BES12 platform in the last year; BlackBerry Ltd (NASDAQ:BBRY) had also partnered with Samsung Electronics Co. on mobile security technology, allowing them to gain access to Samsung’s enterprise customers. As BlackBerry’s global share of the smart-phone market has fallen below 1%, it needs to make security software appealing to customers and this deal with Google Inc (NASDAQ:GOOGL) is BlackBerry Ltd (NASDAQ:BBRY)’s latest move to broaden its potential customer base.

This deal will enable BlackBerry Ltd (NASDAQ:BBRY) to take advantage of Google Inc (NASDAQ:GOOGL)’s users and expand its business horizons further, as in addition to announcing BlackBerry Enterprise Server 12 support for Google Inc (NASDAQ:GOOGL)’s Android for Work, BlackBerry Ltd (NASDAQ:BBRY) has also increased its cross-platform efforts with support for Google Inc (NASDAQ:GOOGL)’s Android via value-added services including the WorkLife by BlackBerry, BBM Meetings, VPN Authentication by BlackBerry and BBM Protected.

To grow their business further and to stay alive in the world of technology, it’s a good cross-platform initiative taken by BlackBerry Ltd (NASDAQ:BBRY) at this point. Teaming up with Google in the shape of this deal will not only increase its customer base but will also open a new horizon of business opportunities for each in the future.

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