Dear Valued Visitor,

We have noticed that you are using an ad blocker software.

Although advertisements on the web pages may degrade your experience, our business certainly depends on them and we can only keep providing you high-quality research based articles as long as we can display ads on our pages.

To view this article, you can disable your ad blocker and refresh this page or simply login.

We only allow registered users to use ad blockers. You can sign up for free by clicking here or you can login if you are already a member.

Google Inc (GOOG), Youku Tudou Inc (ADR) (YOKU):, Inc. (ADR) (BIDU) Wants to Be a TV Star, Inc. (ADR) (NASDAQ:BIDU) has carved a cozy living copying Google Inc (NASDAQ:GOOG)‘s successes overseas. Now it wants to cash in where Google has fallen short.

Sources are telling Bloomberg that, Inc. (ADR) (NASDAQ:BIDU) is working with Chinese manufacturer Huan Technology on a set-top box or a smart TV chip that will help the world’s most populous nation make the most of the growing popularity of connected televisions.

Landing with a thud in the smart TV market was a rare whiff for Google Inc (NASDAQ:GOOG). It lined up a murderers’ row of hardware partners, but Google TV failed to gain traction because the search giant couldn’t get content producers on board with its streaming platform., Inc. (ADR) (NASDAQ:BIDU), Inc. (ADR) (NASDAQ:BIDU) isn’t likely to run into the kind of resistance that Google Inc (NASDAQ:GOOG) faced at the time, but it also won’t be alone.

The catalyst for, Inc. (ADR) (NASDAQ:BIDU) making a big move here is that e-commerce giant Alibaba announced its entry into the smart TV market last month. If Web-tethered HDTVs represent a future computing market, Baidu knows that it’s better to be early than late., Inc. (ADR) (NASDAQ:BIDU) missed out on the mobile movement, forcing it to shell out nearly $2 billion this summer to acquire the leading mobile apps marketplace provider. It still has billions in the bank, but it would rather be the leader than have to pay up to acquire it down the road.

Baidu will have something that Alibaba does not, and that’s a strong presence in video. Baidu took control of iQiyi last year and snapped up PPS earlier this year. Combined, the two streaming websites place Baidu neck-and-neck with Youku Tudou Inc (ADR) (NYSE:YOKU) for market supremacy.

Sure, owning a big video site or two isn’t enough. Google Inc (NASDAQ:GOOG) owns YouTube, and the world’s largest video-sharing site wasn’t enough to ram Google TV into more living rooms. However, this will be a differentiator for Baidu in a young market where the top dog has yet to be decided.

Connected TVs won’t be as disruptive as mobile has been to desktop search. It’s actually incremental, largely replacing time spent viewing conventional television. However, Baidu has a shot to excel where Google has not, and that would be enough to make the revitalized dot-com darling ready for prime time.

The article Baidu Wants to Be a TV Star originally appeared on and is written by Rick Munarriz.

Longtime Fool contributor Rick Munarriz has no position in any stocks mentioned. The Motley Fool recommends Baidu and Google. The Motley Fool owns shares of Baidu and Google.

Copyright © 1995 – 2013 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy.

DOWNLOAD FREE REPORT: Warren Buffett's Best Stock Picks

Let Warren Buffett, George Soros, Steve Cohen, and Daniel Loeb WORK FOR YOU.

If you want to beat the low cost index funds by 19 percentage points per year, look no further than our monthly newsletter.In this free report you can find an in-depth analysis of the performance of Warren Buffett's entire historical stock picks. We uncovered Warren Buffett's Best Stock Picks and a way to for Buffett to improve his returns by more than 4 percentage points per year.

Bonus Biotech Stock Pick: You can also find a detailed bonus biotech stock pick that we expect to return more than 50% within 12 months.
Subscribe me to Insider Monkey's Free Daily Newsletter
This is a FREE report from Insider Monkey. Credit Card is NOT required.