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Google Inc (GOOG) Facing New Antitrust Probe, Will It Ever Stop?

At this point, Google Inc (NASDAQ:GOOG) might as well hire an entire team to do nothing more than worry about antitrust probes. Just when the search engine giant thinks it is in the clear, something else pops up.

In a Bloomberg video posted earlier today, we learn more about Google and its latest trouble.

Here is what the excerpt of the video had to say, explaining the situation in brief terms:

“Google is facing a new antitrust probe by the U.S. Federal Trade Commission into whether the company is using its leadership in the online display- advertising market to illegally curb competition, people familiar with the matter said.”

Larry PageSame story, right? This is the same type of issue Google Inc (NASDAQ:GOOG) has been dealing with for many years now.

And remember, this is not just something that the U.S. Federal Trade Commission has probed in the past. The company has dealt with similar issues in countries from one side of the world to the next.

What now? Well, for a better idea of what Google Inc (NASDAQ:GOOG) is going to do we don’t have to look any further than Cory Johnson’s report on Bloomberg Television’s “Bloomberg West.”

He talks about what Google is facing this time around, and what it means to the company in the future.

This story line may sound like a broken record at this point, but there are some interesting tidbits to take note of.

Here is some of what Johnson had to say when asked by the host if Google say this coming:

“There was some suggestions that Google’s business practices would change because they were no longer being investigated by the FTC. But now we look at this new investigation and an interesting one at that because this goes back seven years to when Google first made this big acquisition to acquire a lot of the tools to…”

Johnson makes note that this is not something that is new to Google Inc (NASDAQ:GOOG). We are talking about a problem the search engine company has been facing for more than seven years. And just when it thought the issue was behind it, something new pops up and the FTC is coming on strong once again.

Here is some more from Johnson:

“We have seen the stock move in Google at a 135 percent rise, and that is not for nothing. What has been interesting is that this new antitrust probe is focusing on some tools they added to their portfolio seven years ago.”

What is next for Google Inc (NASDAQ:GOOG) when it comes to its dealing with the FTC? Will the madness ever stop?

For more information from Bloomberg, check out the video in its entirety below: