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Google Inc (GOOG): Do Food & Success Go Hand In Hand?

Google Inc. (GOOG)In the video below we hear from Fedele Bauccio, founder and CEO of Bon Appetit Management. His company has built its reputation on locally sourced, seasonal, healthy foods, and is actively involved in sustainability issues affecting every aspect of the food industry.

We discuss companies and other CEOs that have influenced Bauccio’s own approach to business and leadership. He is energized by the youthfulness and innovation of companies like Google Inc (NASDAQ:GOOG) and Twitter, and admires groundbreaking CEOs such as Mackey and Schultz.

Isaac Pino: OK, that basically wraps it up. I really appreciate you answering my questions, but now our audience I’m sure has some thoughts on what they’d like to ask you.

Fedele Bauccio: David?

David Gardner: Fedele, thank you very much for coming here today; outstanding. I want to point out that it was a Motley Fool member in fact — Kent Buell, who works for Bon Appetit — who first mentioned you and how well your story fits with what we love in business.

I want to shout out to — his screen name is poinkie on The Motley Fool, but Kent, obviously one of the people, many of them, who work for you who love what you do.

Bauccio: Yeah, Kent is in Minneapolis, and does a great job for us, yes.

David: He’s very proud to work for your company.

You fit a mold — there are many ways to lead, many different types of corporate leaders, and part of what we love about the business world is its motley nature.

If I were to fit you into my own pattern recognition of CEOs that I love, you fit the “I have a lover’s quarrel with what’s going on in this world, and I think I can top, and let’s try this as a business. I think I can improve the lives of consumers, and also my industry.”

I think of somebody like Arkadi Kuhlmann. I don’t know if you’ve ever met him or seen him, but he started ING Groep NV (ADR) (NYSE:ING). Arkadi spoke here a few years ago. It’s a very similar thing.

That “lover’s quarrel” phrase is from Robert Frost, who said, “I have a lover’s quarrel with the world.” I love those companies. I’m very sorry that I can’t have a direct play on Bon Appetit. I can’t buy your stock directly.

Maybe we’ll talk about that, but I just wanted to ask you. I have 10 different questions. I’m going to ask several during lunch, but just for this venue I wanted to ask you, are there any other corporate leaders that you’d like to call out as somebody that you admire, that you’ve learned from?

And/or, take this other one if you like as well. By dint of working within other businesses, are you intentional at all about studying them, learning from them and pulling some of their DNA, and have they affected your culture over the course of time?

Bauccio: Let me answer that second one first.

I think the more we work with Google Inc (NASDAQ:GOOG), the more innovative we become, and the thinking changes. I think Google Inc (NASDAQ:GOOG) is an incredible innovative company that is not afraid to risk. They’re off the charts at times, but they care a great deal about the culture of that company.

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