General Electric Company (GE), Microsoft Corporation (MSFT), And About Those Falling Dividend Yields

Microsoft Corporation (MSFT)I’ve been worried about a trend for the last three years.

With interest rates at all-time lows, investors have gone crazy for stocks with high dividends, since it’s one of the last holdouts of good yields.

That, I’ve proposed a few times, might be setting up something akin to a dividend bubble (although I hate using that word).

But the more I look at the data, the more skeptical I am of that view.

Yes, a few companies have seen their yields plunge as valuations are bid up. But that narrative isn’t as systemic as I thought.

Take the top 10 non-financial companies in the Vanguard High-Yield Index — a proxy for the most popular dividend stocks.

While the 10 stocks have performed well over the last three years, beating the S&P 500 by more than 10 percentage points, the average dividend yield of the group has barely moved at all:

Company Return Since 2010 Current Dividend Yield Dividend Yield, 2010
ExxonMobil 30% 2.9% 2.6%
General Electric Company (NYSE:GE) 18% 3.4% 2.1%
Chevron 49% 3.3% 3.5%
Johnson & Johnson 33% 3.1% 3.4%
Microsoft Corporation (NASDAQ:MSFT) 8% 2.8% 1.7%
The Procter & Gamble Company (NYSE:PG) 23% 3.1% 3.1%
Pfizer 76% 3.2% 4.3%
AT&T 44% 4.8% 6.5%
The Coca-Cola Company (NYSE:KO) 58% 2.7% 3.3%
Philip Morris International Inc. (NYSE:PM) 94% 3.6% 4.7%

Source: S&P Capital IQ.

There’s a simple explanation for this.

When I first used the “dividend bubble” phrase a year ago, I gave a few reasons for why I could be wrong. One was that “the dividend payout ratio on S&P stocks is near an all-time low.” I wrote: “S&P 500 companies could more than double their dividends without breaking any historical precedent.”

That seems to be the prevailing trend.

In 2010, the average company on this list paid out 42% of its earnings as a dividend. In 2012, that payout ratio grew to 55%.

Take Microsoft Corporation (NASDAQ:MSFT). Since 2010, net income per share has grown 15.4%, while dividends per share increased 71%. Its payout ratio grew from 24.4% to 44%.

The Coca-Cola Company (NYSE:KO) is similar. Its payout ratio has jumped from 35% in 2010 to 53% in the last year.

What happens next? The overall dividend payout on the S&P 500 is still abysmally low by historic standards, but with so much executive compensation now coming in the form of options that don’t benefit from dividends, it’s hard to know whether we should expect a reversion to the mean — higher dividends might not be in the best interest of many CEOs and CFOs who decide the payout ratio.

But for now, the bottom line is that the rush toward dividend-paying stocks may be more justified than some (including me) once thought.

The article About Those Falling Dividend Yields originally appeared on and is written by Morgan Housel.

Fool contributor Morgan Housel owns shares of AT&T, ExxonMobil, Chevron, Procter & Gamble, and Philip Morris International. The Motley Fool recommends Chevron, Coca-Cola, Johnson & Johnson, and Procter & Gamble. The Motley Fool owns shares of General Electric, Johnson & Johnson, Microsoft, and Philip Morris International.

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