Gen Z’s 10 Favorite Brands in 2023

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9. Vans 

Insider Monkey Score: 8

The Anaheim-based manufacturer of skateboarding shoes and related apparel is next on our List of Favorite Brands of Gen Z in 2023. An American favorite since the 1970’s, there are two main reasons why Vans has remained a staple for Gen Z. First, their affordable price in comparison to many other sneaker brands, and second, their genderless style of shoes.

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