Ford Motor Company (F): Why The Automaker Has to Bring Back the Ranger

Bottom line
The Ranger model that is sold overseas is near the top of its compact class for towing capacity and has impressed in many different categories. With the current engine it’s rated between 26-28 MPG and can still tow a payload of over 7,300 pounds. The Ranger has already been produced to comply with government standards in North America, leaving zero reason why it can’t be brought back right away.

If gas prices ever go through the roof this truck could bring back sales the midsize segment hasn’t seen in over a decade. If gas prices never go through the roof, I’m still convinced the Ranger – with EcoBoost engine options – would still sell very well. It wouldn’t bring in quite as much profit per vehicle as the F-Series, but it’s better than losing sales to competitors. As a Ford Motor Company (NYSE:F) investor, I want the Ranger back in the U.S. and contributing to its revenues as soon as possible. I believe it isn’t a matter of if Ford brings the Ranger back, but when.

The article Why Ford Has to Bring Back the Ranger originally appeared on Fool.com.

Motley Fool contributor Daniel Miller owns shares of Ford and General Motors. The Motley Fool recommends Ford and General Motors. The Motley Fool owns shares of Ford.

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