Ford Motor Company (F), General Motors Company (GM)…Lincoln’s MKZ Flops out of the Gate

So what?
You might be thinking “So what?”. After all, it’s only one model right? Ford Motor Company (NYSE:F) has had great success with its fresh models of the Fusion and Escape even after multiple recalls. However the Lincoln MKZ is different. This was supposed to attract a new generation to a brand that was all but dead. Not only that, but without Lincoln sales, Ford doesn’t have a luxury line at all! That is a huge downfall for a company that is doing so many things right these days. What happens when the younger crowd that the Fusion, Focus, and Fiesta attracts gets older and wealthy enough to be stepped up to a luxury model? Unfortunately at this point, they have to leave the Ford dealership. That affects the bottom line, and that affects me as a shareholder. Ford Motor Company (NYSE:F) needs to fix this, and fast. Ford will be essentially relaunching the MKZ with a second round of advertising in April – let’s hope for a home run this time.

The article Lincoln’s MKZ Flops out of the Gate originally appeared on Fool.com is written by Daniel Miller.

Motley Fool contributor Daniel Miller owns shares of Ford and General Motors. The Motley Fool recommends Ford and General Motors. The Motley Fool owns shares of Ford.

Copyright © 1995 – 2013 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy.