Apple Strategy in Indian: Despite the fact that Samsung is competing well with Apple Inc. (NASDAQ:AAPL) in the smartphone space, it is important to note that the company is still keeping close tabs on what the Cupertino-based powerhouse is doing.
There was an interesting article published by NDTV earlier: Samsung follows Apple lead, offers cash back in a bid to woo buyers
Here is what the piece had to say:
“After launching EMI scheme, Korean electronic giant Samsung is now offering 15 percent cash back on its flagship ‘Galaxy’ range, as it tries to induce customers to upgrade to high-end phones.”
In short, Samsung is trying out a strategy that Apple has already implemented successfully.
Photo: Apple Inc. iPhone
It is important to note that this is a strategy the two companies are using in India. The articled added that “Apple saw a strong uptake in the Indian market, following the introduction of EMI scheme.”
At this time, it is believed that the new offer will be made available on the “Galaxy Note 2, Galaxy S3, Galaxy Grand, Galaxy Tab2 as well as Galaxy Camera.”
As you can see, Samsung is pulling out all the stops.
Here is what Samsung Vice President (Mobile) Asim Warsi told PTI in a recent interview:
“The strong success that we are garnering with zero per cent finance-based offers encouraged us to offer the 15 per cent cash back offer with Standard Chartered and ICICI Bank.”
After rolling out its EMI scheme in India, Apple Inc. experienced nice growth in the country. Obviously, Samsung took notice of this and is hoping to duplicate the success in the near future.
At this time, Samsun owns roughly 43 percent of the smartphone market in India. If the company continues to add to this number, it could conceivably control more than half of this emerging market.
The article goes on to add that “more than 221 million handsets were shipped to India in 2012.”
As you may recall, Nokia is also spending more time and resources in India with hopes of grabbing a larger piece of the pie.
It will be interesting to see if Samsung has as much success with this strategy as Apple Inc.. What do you think?
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