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Ferrari (RACE) vs. Tesla (TSLA): Ferrari’s $40M EV Record Shows How Luxury Scarcity Beats Tesla’s Mass-Market Volume

On August 17, 2026, a bespoke version of Ferrari N.V. (NYSE:RACE)’s first fully electric car, the Luce, sold for $40 million at a Monterey Car Week charity auction, setting a world record for a new car sold at auction. Core fans weren’t very excited when Luce debuted in May.

Why This Matters

Ferrari just proved its wealthiest collectors will pay a record price for a one-off EV, even though the car’s mainstream launch was heavily criticized. That raises the real question: does this auction show Ferrari successfully won over its most loyal customers, or does one billionaire’s bid say nothing about real demand for the Luce?

 Record $40M Sale Proves Ferrari Power, but Mass EV Demand Unproven

Buyer Herbert Wertheim, an optometrist and longtime Ferrari collector, paid $40 million for “Chassis 0,” beating the $26 million he paid for a one-off Daytona SP3 just last year. It is a sign the same ultra-wealthy collector base keeps setting new records regardless of design controversy. Ferrari N.V. (NYSE: RACE) raised its 2026 guidance last month after beating Wall Street’s second-quarter expectations, citing stronger-than-expected demand for personalization.

The Luce’s May unveiling triggered genuine backlash. Analysts blamed “design hate” and noted Ferrari N.V. (NYSE:RACE)’s stock had already run up heavily ahead of launch, a classic buy-the-rumor pattern. The car retails for roughly $640,000, and this single auction sale reveals nothing about real order volumes, since Ferrari has only said it is “very pleased” with demand without disclosing actual figures.

Mass-Market Volume vs. Bespoke Luxury: Tesla and Ferrari’s Divergent EV Playbooks

Tesla, Inc. (NASDAQ:TSLA) remains the dominant, most recognized EV brand by volume. One auction record for a rival’s ultra-niche, low-volume EV does nothing to change Tesla’s mass-market scale or its broader software and charging ecosystem.

Ferrari N.V. (NYSE:RACE)’s approach: small-batch, heavily personalized EVs that command record prices from collectors. However, Tesla, Inc. (NASDAQ:TSLA) competes in a far more price-sensitive segment where it can’t rely on scarcity or bespoke customization to support demand the way legacy luxury brands can.

Insider Monkey’s Hedge Fund Data

Ferrari N.V. (NYSE:RACE) was held by 43 hedge funds as of Q1 2026, down from 44. Tesla, Inc. (NASDAQ:TSLA) was held by 123, down from 137. For comparison, Ford was held by 50 hedge funds and General Motors by 77.

Conclusion

One collector’s $40 million bid is real proof of Ferrari’s brand power at the very top of the market. But it says little about whether ordinary wealthy buyers actually want an electric Ferrari.

Overall, hedge funds favor Tesla over Ferrari.

READ NEXT: BP p.l.c. (BP) vs. Shell plc (SHEL): Two Oil Majors Cash In on the Iran War, But Tell Different Stories and ArcelorMittal (MT) vs. Microsoft Corporation (MSFT): A Steel Giant Bets Its Future on Azure

Disclosure: None. This article is originally published at Insider Monkey.

The $250 Trillion AI Hype is Real. A few years from now, you’ll probably wish you’d bought this stock.

Dr. Inan Dogan

Dr. Ian Dogan

Co-Founder and Research Director at Insider Monkey

When Jeff Bezos said that one breakthrough technology would shape Amazon’s destiny, even Wall Street’s biggest analysts were caught off guard.

Fast forward a year and Amazon’s new CEO Andy Jassy described generative AI as a “once-in-a-lifetime” technology that is already being used across Amazon to reinvent customer experiences.

At the 8th Future Investment Initiative conference, Elon Musk predicted that by 2040 there would be at least 10 billion humanoid robots, with each priced between $20,000 and $25,000.

Do the math. According to Musk, this technology could be worth $250 trillion by 2040.

Put another way, that’s roughly equal to:

  • 175 Teslas
  • 107 Amazons
  • 140 Metas
  • 84 Googles
  • 65 Microsofts
  • And 55 Nvidias

And here’s the wild part — this $250 trillion wave isn’t tied to one company, but to an entire ecosystem of AI innovators set to reshape the global economy.

It’s a leap so massive, it could reshape how businesses, governments, and consumers operate worldwide.

Even if that $250 trillion figure sounds ambitious, major firms like PwC and McKinsey still see AI unlocking multi-trillion-dollar potential.

How could anything be worth that much?

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  • Bill Gates sees artificial intelligence as the “biggest technological advance in my lifetime,” more transformative than the internet or personal computer, capable of improving healthcare, education, and addressing climate change.
  • Larry Ellison — through Oracle, is spending billions on Nvidia chips and partnering with Cohere to embed generative AI across Oracle’s cloud and apps.
  • Warren Buffett — not known for tech hype — says this breakthrough could have a ‘hugely beneficial social impact.

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Dr. Inan Dogan

Dr. Ian Dogan

Co-Founder and Research Director at Insider Monkey

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