The race for advertisers in digital advertising is heating up as Facebook Inc. (NASDAQ:FB) continues to gain an upper-hand at the expense of its fiercest rival Google Inc. (NASDAQ:GOOGL). In the recent months, Google’s YouTube has come under increasing pressure as advertisers continue to prefer sharing their content on Facebook Inc. (NASDAQ:FB) rather than the giant video network. It is not the best of news for YouTube according to Socialbakers as the trend is expected to continue without a reversal anytime soon.
The change in this case is down to the fact that Facebook Inc. (NASDAQ:FB) has a huge following across the globe with a second barely passing, without millions of people logging in, into the network. The fact that people are becoming more addicted to Facebook means good business for Facebook as more content creators are expected to continue preferring the platform for advertising.
The normal trend involved content creators creating videos, uploading them on Google Inc. (NASDAQ:GOOGL)’s YouTube and later on sharing them on Facebook. Things have changed as content creators are now directly uploading videos on Facebook depriving YouTube the much traffic it once controlled.
As early as 2014, YouTube had the advantage nearly doubling video-content sharing on Facebook. However, Facebook Inc. (NASDAQ:FB) has continued to gain an advantage in the recent months as more content creators continue to prefer its massive following as opposed to YouTube’s.
On more than 180,000 videos analyzed in the recent months, Socialbakers notes that average sharing on Facebook continued to grow as YouTube sharing’s, on the other hand, continue to decline. Google Inc. (NASDAQ:GOOGL) has in the recent years relied heavily on advertising as one of its main sources of revenue.
Facebook Inc. (NASDAQ:FB) gaining an advantage in this case is expected to have dire consequences on the giant search engine. Twitter Inc. (NYSE:TWTR) also has a mass following on the social platform which content creators are also expected to tap into sure to pose more threat to YouTube.
Mass following is what marketers have always been yearning for as one of the ways of attracting traffic for products that most of the time translates to increased sales.
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