Facebook Inc. (FB): New Tools Can Reveal More About Audiences

Here is one example of how these tools may work. These tools can help a marketer know that the recent Facebook Inc. (NASDAQ:FB) post about Fergie of the Black Eyed Peas being pregnant had strong reach, but marketers can also learn that all celebrity-pregnancy posts are good engagement and popularity. And with a couple of clicks, a marketer can establish a list of Facebook users – both fans and non-fans – who have responded positively to those types of messages. Marketers could take some of this information from these tools and do any of three things – email sets of users based on their responses, targets specific ads at specific people, or they can go in search of users who have profiles tht match the brand’s more ardent fans.

What do you think about these new tools on Facebook Inc. (NASDAQ:FB)? Will this help Facebook as a marketing tool for companies? We’d like your thoughts about this is the comments section below.

DISCLOSURE: I own no positions in any stock mentioned.

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