Facebook Inc (NASDAQ:FB)’s earnings will be available today after the market closes and everybody is eager to get their eyes on the numbers. The approximately $80.3 value remains unchanged as we head closer to the decisive point in time and CNBC queried Bob O’Donnell, Founder and Chief Analyst at Technalysis Research, to get his opinion on any surprises that might be revealed later in the day. He thinks Facebook Inc (NASDAQ:FB) is doing well and the figures are appealing, but there’s little room for major surprises to be learned.
“Facebook has a couple of good things in their favor. Number 1, they’ve been very successful at moving to mobile. It will be interesting to watch. Last quarter about 62% of their add revenues came from mobile. It will be interesting to see if that goes up or stays that high,” said Bob O’Donnell.
The biggest constraint that the company’s facing is not even remotely related to competition as Facebook Inc (NASDAQ:FB) simply devoured most of other social platforms. It also poses great opportunities for merchants and retailers to advertise their products through the company’s website or application. The latest feature presented by Facebook Inc (NASDAQ:FB), which is an anonymous chat room, also contains lots of potential for the tech giant.
“I think it is something that could monetize. I think there’s a lot to be said for finding communities that people can relate to and in those communities the real identities aren’t necessarily as important. Everybody’s got hobbies or interests […] and you can find a lot of interesting areas and talk about a very targeted group of people for certain advertisers to go upfront,” said Bob O’Donnell.
Although the company’s leaped almost 47% in price for the current year, most of the analysts see little danger that the values will go down. The most cautious investors have been presented some interesting hedging opportunities through Facebook Inc (NASDAQ:FB) options contracts.
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