It’s been a malevolent year for Twitter Inc (NYSE:TWTR), which’s social platform did not impress with its activities so far. The company has been playing catching up with Facebook Inc (NASDAQ:FB), but was given little space to execute any maneuvers. TheStreet announced that analysts aren’t expecting much altitude in terms of price whereabouts. The almost 4.7% increase in price for the last 5 days, at a level of approximately $80.1, is very promising, but it’s barely enough to say that the company’s worries are far away.
“Another big stock coming up with earnings today it’s one of many action alert picks from Jim Cramer. Twitter has been posting losses, but at least surprising to the upside in its last couple of reports. Now coming in the one year anniversary of being a public company, Twitter shares are down 20% in 2014, but they’ve been rebounding in the last 3 months. Today analysts are looking for losses of $0.27 a share for Twitter,” said Jonathan Marino.
The biggest difficulties that the platform faced and continues to encounter are in the form of user-base increase and services monetization. Twitter Inc (NYSE:TWTR) tried to tackle these through some new features involving the opportunity to shop within the borders of its website and the possibility to listen to sounds posted in tweets. However, these did not have much impact on Twitter Inc (NYSE:TWTR)’s overall image, mainly because improvements like the ones mentioned are meant to fortify one’s position not to give advantage of some sort. Take for example Facebook Inc (NASDAQ:FB), it allows much more in terms of sharing possibilities through wall posts.
Twitter Inc (NYSE:TWTR) retains a lot of power through the celebrities, to whom tweets have a particular appeal. The company also has an enormous mobile user base, which can assure a great deal of profits. The 211 million monthly active users that access their accounts through their phones or tablets, can work as a safety-vest for Twitter Inc (NYSE:TWTR), but relying only on this could come very expensive for the firm.
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