Facebook Inc (NASDAQ:FB) And Google Inc (NASDAQ:GOOGL) have made their mark in the advertisement business. It was harder for Facebook to fully realize its potential in this niche, but it has successfully done so after its IPO, and its stock price is soaring. On CNBC, Jim Cramer talked about how the two giants have reshaped the advertisement industry.
“[…] When you listen to the Dominoes Pizzas of the world, or you listen to the dying equities. When you hear that the growth of advertising has gone online, it’s really no. It’s going to Facebook Inc (NASDAQ:FB) and Google Inc (NASDAQ:GOOGL). Don’t confuse online. It goes to Facebook and Google. Facebook has been able to go toe to toe with Google, which is amazing given that Google is a monopoly […],” said Cramer
Facebook Inc (NASDAQ:FB) reached an all time high today and the stock is currently trading at $79.95, up about 2% for the day. While Google Inc (NASDAQ:GOOGL) has dipped a little recently on account of its lacklustre Earnings Release for Q3, many analysts still have a buy rating for the stock. Although Google showed a substantial increase in its revenues, but high operating costs mainly due to the addition of 3,000 new employees dented its margins.
What is even more remarkable with Facebook Inc (NASDAQ:FB) is that its stock was trading at around $20 just two years ago, after an IPO that didn’t go so well for the social media platform service. It is yet to be seen how much more momentum is left in the company, but there certainly seems to be no shortage of it.
There has also been a nail biting match between Facebook Inc (NASDAQ:FB) And Google Inc (NASDAQ:GOOGL) regarding the advertisement softwares that the tech giants develop for their advertisers, to help them with more cost effective and directed advertisement. Recently, in this race Facebook Inc (NASDAQ:FB) released its Atlas, a software that it bought from Microsoft and which has left Google scratching its head.
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