Top 4 Things to Learn from Facebook’s Revived Success

No. 4: Marketing is the bloodline of a company

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After its unsuccessful public offering, Facebook focused on marketing in order to regain its footing. Because the company needed a way to once again gain the spotlight, executives decided to work on creating a much more efficient advertising system. Unlike before, when ads would target all members indiscriminately, Facebook decided to broadcast ads to group of users, according to their needs and preferences. What should we understand from this? When a certain event in your company’s history isn’t as financially lucrative as you would want it to be, focus on something else that is going to give your venture value and profit.