There are two things that have frequently come under the gun for Twitter Inc (NYSE:TWTR), its low monthly active users and its management. Nick Bilton, author of the book, Hatching Twitter, placated both these concerns on an interview with CNBC.
First off, let’s have a look at Twitter Inc (NYSE:TWTR)’s management problem. In his interview, Bilton shed light on the turmoil and chaos that the present Twitter was born out of and which prevailed for a considerable time even after the inception of the social media platform.
Bilton mentioned the power struggles that were a norm at Twitter Inc (NYSE:TWTR). He cited the example of Ali Rowghani, the ex CFO and COO who wanted a higher role and then ended up leaving the company. However, he believed that calm has been restored under the current CEO, Dick Costolo.
“[…] There was a lot of tension, but I feel that over the past few months Dick Costolo has really taken the reins of the company and he has gone to the company board and said look this is my company, let me take it in the direction that I want, and I think that’s what we are seeing now […],” said Bilton.
While discussing Twitter Inc (NYSE:TWTR)’s user growth, Bilton rightly pointed out that most analysts compare it to Facebook Inc (NASDAQ:FB) in terms of Monthly Average Users (MAUs), but both of them are very different companies, he said. In his view, Twitter Inc (NYSE:TWTR) is a platform used for breaking news and headlines, and also a channel that is used by politicians.
This unique take on social media makes Twitter Inc (NYSE:TWTR)’s 271 million MAUs incomparable to Facebook’s 1.3 billion MAUs. Moreover, considering the unique purpose that Twitter Inc (NYSE:TWTR) serves, as a form of real-time news and awareness channel, the company is always going to be around.
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