Craig-Hallum Upgrades PLAYSTUDIOS (MYPS), Raises Price Target

On May 23, Craig-Hallum upped PLAYSTUDIOS, Inc. (NASDAQ:MYPS)’s stock to “Buy” from “Hold,” increasing the price objective to $3 from $2.

The firm mentioned that PLAYSTUDIOS, Inc. (NASDAQ:MYPS) continues to covertly test its sweepstakes casino “The Win Zone” with the help of selected players. As a result, Craig-Hallum managed to get a chance to try this out. The firm is optimistic about the site’s future prospects.

PLAYSTUDIOS (MYPS) Gets Upgraded by Craig-Hallum- Here’s Why

A close-up view of hands holding a modern gaming device, highlighting the company’s mobile games.

Craig-Hallum thinks that PLAYSTUDIOS, Inc. (NASDAQ:MYPS) is a solid competitor to several other popular sweepstakes sites. The company enjoys the benefit of an established database of millions of players throughout the US. It has made strong progress in Q1 2025 on numerous initiatives, which include advancing sweepstakes capabilities, scaling of the direct-to-consumer channel, evolving playAWARDS ecosystem, and developing its new casual title, Tetris Block Party.

At the same time, PLAYSTUDIOS, Inc. (NASDAQ:MYPS)’s reinvention plan continues to drive greater efficiency and focus. The company has been developing sweepstakes promotional capabilities, which are expected to launch externally in limited release in Q2 2025. Furthermore, it plans to scale through H2 2025.

PLAYSTUDIOS, Inc. (NASDAQ:MYPS) develops and publishes free-to-play casual games for mobile and social platforms.

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Disclosure: None.