Apple Maps Upgrade: We all know that Apple Inc. (NASDAQ:AAPL)’s initial foray into the mapping space was a huge flop. However, this does not mean that Apple is going to back down and give up.
Instead, it appears that Apple Inc. (NASDAQ:AAPL) may be working on new technology that could bring additional functionality to this feature that has not grabbed nearly as much traction as it would like.
The patent filing can be found here, and is entitled: Systems and Methods for Printing Maps and Directions
Here is the abstract of the patent:
“This is directed to systems, methods, and computer-readable media for printing maps and directions. In response to receiving an instruction to print directions, a device can define a layout optimized to show the route to travel, along with distinct steps that correspond to the route. The layout can include a map overview showing the entire route, with callouts identifying each step on the route. The layout can also include listings of individual steps, where each listing includes a reference number referring back to a callout and a description of the step. Each listings can also include a map tile showing a detailed view of the step corresponding to the listing. The map overview and the listings can be disposed, for example, in different columns of a landscape view.”
As you can see, this is not something that is new to the entire industry. That being said, the Apple Inc. (NASDAQ:AAPL) Maps program has yet to implement this sort of functionality.
Since GPS positioning is not always available, Apple makes note that a physical printout is often times necessary. This is where the patent comes into play, especially since Cupertino feels that existing systems, from competitors in this space, are coming up short.
Right now, as you know, Apple Maps is only available as an app. However, there is language suggesting that this could change in the future. Perhaps as a means of catering to a bigger audience. Here is what the application said:
“For example, a device can display a map in a web browser, where the map and corresponding directions are retrieved from an appropriate web server. A user can direct the device to print the directions with an appropriate layout from a printing interface that includes options relating to printing directions or printing a map.”
It will be interesting to see if Apple Inc. (NASDAQ:AAPL) continues to put more time and resources into its Map app in the coming months.
The patent was filed for on June 1, 2012 and credits several inventors: Bradford Moore, Christopher Blumenberg, Marcel Van Os, Albert Dul and Tiffany Jon.
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DISCLOSURE: I have no positions in any stock mentioned.
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