Everyone is aware that businesses will probably do well if in Google Inc (NASDAQ:GOOG)’s hands. Of course, the mega giant is aware of this too. So what has it come up with? A way to help creators advertise their apps.
The mobile advertising service, that has been recently updated, allows you to make your apps a bit more successful. As Google Inc (NASDAQ:GOOG) says, the service “is designed to help mobile app developers monetize and promote their apps. AdMob can help build your app business every step of the way.” Its recent changes provide the client with better reporting, ad filtering and a payment system that allows you to cash in your earnings in your local currency. AdMob will additionally keep you informed as to how the app is doing, allowing you to make the necessary changes for it to succeed in the market. What can go wrong?
How it works…
The client can sign up to the service for free. Google Inc (NASDAQ:GOOG) then advertises your app on mobile devices that are able to run it, Android for example. It’s pretty useful considering you won’t have to worry about advertising the product, Google takes care of that.
Ad campaigns must then be created on the website containing ads that will feature on Google Inc (NASDAQ:GOOG)’s Play or Apple Inc. (NASDAQ:AAPL)‘s iTunes store. Of course, clients will need to have in mind a specific target audience for its app. The next step is to decide how much money you are willing to invest each day (for every click, you will have to pay a certain amount.) Google then publishes your ads on the mobile devices which will theoretically lead to more success. As a consequence, everyone’s happy!
2 in 1: Chromecast and Netflix
Netflix, Inc. (NASDAQ:NFLX) itself has discovered that teaming up with Google Inc (NASDAQ:GOOG) will boost its own success. The company joined Google for the launch of Chromecast, a device that can be plugged into your TV and allows streaming and connectivity to your smart devices. Google Inc (NASDAQ:GOOG)’s Chromecast featured a free three month subscription to Netflix to all customers who purchased the device.
The service aside from featuring Netflix, also allows customers to use YouTube, Hulu Plus, Google Play Movies and Music, and Chrome. It’s innovative because instead of being controlled by a remote, users can use any device such as a smartphone of tablet to control it.
Netflix CEO, Reed Hastings is not regretting this deal. He has recently said: ““We see great activation rates, great usage rates and very high-quality streaming on Chromecast.”
Google Inc (NASDAQ:GOOG) launched Chromecast last July and at a low price of $35, its initial inventory sold out before the first day was over.
Disclosure: Candelaria Ferrer holds no position in any stocks mentioned