Chipotle Mexican Grill, Inc. (CMG): Billionaire Bill Ackman Aims to Help Build ‘Purpose-Driven Lifestyle Brand’

In a recent Pershing Square’s Annual Letter for 2018, billionaire Bill Ackman, the founder and the manager of the fund, discussed in detail his opinions on Chipotle Mexican Grill, Inc. (NYSE:CMG). You can download a copy of the letter – here. Bill Ackman pointed out that the changes in the management have led to the company’s recent success, and that marketing focus has been finally switched to a concentrated plan with an aim to transform Chipotle from a food brand to a ”purpose-driven...