Can Roblox Corp (RBLX) Exceed Bookings Target After Russia Ban Reversal?

Roblox Corp (NYSE:RBLX) is one of the most promising metaverse stocks to buy now.

On June 15, TD Cowen commented that there was a meaningful jump in user engagement on Roblox Corp (NYSE:RBLX) platform over the weekend. According to the brokerage, the 10% increase in engagement on the platform was the best week-over-week performance seen in more than two years.

Photo by Onur Binay on Unsplash

TD Cowen attributed the increase in engagement to various factors. It cited Russia lifting the ban on Roblox’s gaming platform after noting that the company has complied with local legal requirements.

The firm also said the start of summer vacation and the rollout of Grow a Garden 2 contributed to the engagement growth. The Grow a Garden 2 game went live over the weekend, and it alone was responsible for roughly 4% of total engagement during that period. Grow a Garden is a metaverse game in which players buy seeds, plant crops, harvest, and sell produce. Players can also steal from neighbors and team up in guilds.

The Grow a Garden 1 was released in late March 2025 and had reached 3 million average concurrent users (ACUs) by July 2025. If the Grow a Garden 2 follows that trajectory, TD Cowen believes Roblox could be on track to surpass its current annual bookings estimates.

Roblox Corp (NYSE:RBLX) operates a game creation engine and an immersive digital platform. It is a virtual universe where users can play, build, and socialize in 3D spaces. The experiences in this virtual world range from obstacle courses to role-playing simulations and shooter games.

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