Apple App Developers: When it comes to grabbing a bigger piece of the pie in India, it appears that Apple Inc. (NASDAQ:AAPL) will do whatever it takes to make its way to the top.
Despite going against what Apple has practiced in the past, the company is offering a price discount as a means of competing with Samsung and other rivals.
You may be wondering why Apple Inc. (NASDAQ:AAPL) is so keen on growing its market share in India. While there are other markets throughout the world with just as much opportunity or more, such as China, Apple realizes that spending its time and money in India could result in a big payoff sooner rather than later.
According to Gartner Inc., the world’s leading information technology research and advisory company, India’s mobile services market is poised for big time growth in 2013.
Not only is this big news for Apple, but as the article points out, it is also a good thing for mobile app developers.
Shalini Verma, principal research analyst at Gartner, added the following:
“As mobile voice services continue to get commoditized in the country with the increased use of voice over IP (VoIP) and the probable termination of national roaming charges, mobile broadband is the area of opportunity for operators. India has a phenomenal pent up demand for mobile broadband and local mobile apps that solve everyday problems for consumers. Smaller mobile broadband plans using a sachet-style usage pattern appeal to Indian consumers.”
While Verma does not directly talk about Apple Inc. (NASDAQ:AAPL), and instead focuses on the opportunity for operators in the mobile broadband space, this goes hand in hand with what the iPhone manufacturer has to offer.
To get a better idea of just how fast things are growing in India, the study by Gartner states that the country’s mobile services market is set to “reach Rs.1.2 trillion in 2013, up 8 percent from 2012 revenue of Rs. 1.1 trillion. Along with this, mobile connections will increase from 712 million last year to 770 million in 2013.
India is on the move when it comes to all things mobile. This is an emerging market that companies, including Apple Inc. (NASDAQ:AAPL) and Samsung, are targeting with vigor.
The opportunity is there for Apple as well as app developers. Who is going to take advantage? Do you believe that Apple will take the lead in India soon enough? Share your thoughts in the comment section below.
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DISCLOSURE: I have no positions in any stock mentioned.
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