Brand Issues Could Permanently Damage TSLA, Prominent Analyst Says

If Elon Musk continues to lead DOGE, the automaker’s “brand issues would create permanent brand destruction,” warned Dan Ives, a prominent analyst at Wedbush Securities, recently.

However, Ives added that he believes that Tesla’s (TSLA) “base valuation” is poised to eventually reach “$2 trillion or more.”

Tesla, Inc. (TSLA): AI Vision Versus EV Weakness - Goldman Balances Long-Term Hopes with Near-Term Risks

The Dichotomy of TSLA

Tesla’s “brand issues have been front and center, and that’s something that needs to be rectified,” Ives stated, adding that “only Elon” can solve the problem.

On the other hand, there are “so many great things ahead for Tesla…autonomous robotics, and unsupervised full-self driving in Austin,” the analyst said.

EVs “set the stage for what’s really the gold at the end of the rainbow, autonomous and robotics,” according to Ives. “That’s why this is such an important period for Musk,” he added.

More Information About TSLA Stock

Analysts on average expect the company’s earnings per share to advance to $2.55 this year and $3.42 in 2026 from $2.42 in 2024.

In the last month, the shares have climbed 14%, while they are down 35% in the last three months and have jumped 63% in the last 12 months.

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This article is originally published at Insider Monkey.