Apple Inc. (NASDAQ:AAPL)’s iPhone appears to be so good and so ubiquitous that BlackBerry Ltd (NASDAQ:BBRY) has been caught using its rival’s smartphone to tweet.
According to a report from TIME, whoever was managing BlackBerry Ltd (NASDAQ:BBRY)’s Twitter account on Tuesday unwittingly gave away that his or her choice of device is made by Apple Inc. (NASDAQ:AAPL).
In the tweet first noticed by The Verge, the official BlackBerry Ltd (NASDAQ:BBRY) account (@BlackBerry) said: “Keep up the conversation on @twitter”. It included a photo shared through Instagram and is undeniably promoting the Twitter app for BlackBerry Ltd (NASDAQ:BBRY) phones.
However, the seemingly harmless the tweet included this bit: “via Twitter for iPhone”. In other words, Apple Inc. (NASDAQ:AAPL) made the device BlackBerry’s central (and verified) Twitter account is using to promote BlackBerry to the world.
The tweet was hastily removed, as noted by The Verge, but not until it was captured and more than a few noticed the irony of it all.
Apple Inc. (NASDAQ:AAPL), even your rivals can’t help using your products.
The blunder was bitter for some fans of the Canadian company though.
Norm Kelly, a Toronto councilor, said, “Did this really happen? Tweeting from the official BlackBerry account with an iPhone?”
“Peak blackberry sadness in one pic,” said Evelyn Rusli.
The tweet was captured in the image below by The Verge in all its ironic glory.
John Armitage’s Egerton Capital Limited owned about 1.05 million Apple Inc. (NASDAQ:AAPL) shares by the end of the third quarter of 2014. The firm added the stake in the iPhone maker to its portfolio during the said quarter. Francis Chou’s Chou Associates Management owned 529,040 BlackBerry Ltd (NASDAQ:BBRY) shares also by the end of the September quarter. The stake makes up 1.33% of the firm’s whole portfolio.