Who would have thought that a direct email to Apple Inc. (NASDAQ:AAPL) CEO Tim Cook could enable an application to get fast-tracked approval to be published on the Apple App Store?
According to The Independent, a direct email to Apple Inc. (NASDAQ:AAPL)’s top executive has landed the Je suis Charlie app made by a startup and picked up by French news agency Nice-Matin on the app store about an hour after they first contacted Cook.
Granted that the situation is very special indeed with the attacks on Paris that gave rise to je suis Charlie but Apple Inc. (NASDAQ:AAPL) has also been very famous not only for massively popular i-devices but also for the level of control it exercises over its ecosystem.
With that control comes the notoriously long application approval process before any app can be posted on Apple Inc. (NASDAQ:AAPL)’s online app marketplace. According to sites which track the app approval process for developers, the process usually takes 10 days, The Independent notes.
The publication also said that when Nice-Matin sent the email to Tim Cook, an assistant replied within ten minutes.
According to the app’s creators: “Because ‘Je suis Charlie’ has become the symbol of freedom of speech whatever your beliefs, your country and your opinions, download the ‘I am Charlie’ app and simply state where you stand on today’s world map.”
Nice-Matin has revealed that the application was the brainchild of a French startup and that the news agency has lent its name to the app for it to have credibility.
Leon Cooperman’s Omega Advisors owned about 1.19 million Apple Inc. (NASDAQ:AAPL) shares by the end of the third quarter of 2014.