Billionaire Ken Fisher’s 10 Consumer Stock Picks with Highest Upside Potential

2. MercadoLibre, Inc. (NASDAQ:MELI)

Upside Potential: 40.84%

Number of Hedge Fund Holders: 116

Share Price Return between July 1 and October 15: -18.11%

Fisher Asset Management holds $202.09 million worth of MercadoLibre, Inc. (NASDAQ:MELI) shares, helping it secure a place on our list of billionaire Ken Fisher’s 10 consumer stock picks with highest upside potential.

On October 3, 2025, Morgan Stanley reaffirmed its “Buy” rating on MercadoLibre, Inc. (NASDAQ:MELI) with a $2,850 price target.

The investment firm’s bullish stance stems from the company’s strong market position and logistics advantage in Latin America. Specifically, MercadoLibre, Inc. (NASDAQ:MELI)’s roughly 40% e-commerce market share in Brazil was highlighted, which is significantly higher than Amazon’s 10% share. This reflects the company’s dominant presence despite macroeconomic headwinds and rising competition.

Furthermore, the investment firm cited MercadoLibre, Inc. (NASDAQ:MELI)’s fulfillment centers and integrated financial technology ecosystem, which continue to strengthen its competitive edge. The company’s scale, seller retention, and ability to innovate in quick commerce and AI integration were cited as key growth drivers.

MercadoLibre, Inc. (NASDAQ:MELI) offers marketplace, payments, and logistics solutions through its leading e-commerce and fintech platforms, which it operates across Brazil, Mexico, and Argentina. It is included in Ken Fisher’s Stock Portfolio.