Apple Inc. (NASDAQ:AAPL) has historically been known to put out a transitional smartphones device during its annual production cycle. The S-version of the previous iPhone model might have a few updates, bug fixes and even a couple tweaks on existing features. But usually, if it’s a complete upgrade you’re looking for, you will have to wait until the iPhone has a new number at the end. However, in case you haven’t noticed, the smartphone market is getting more competitive, innovative and evolutionary seemingly by the week, so nips here and tucks there in a smartphone may not exactly move the needle in terms of sales.

Image: Apple Inc.
The biggest feature mentioned is the upgraded rear-facing camera, which is being sold as a 13-megapixel iSight camera that will provide not only quality photos, but 1080p HD resolution video. The phone is expected to be similar to the iPhone 5 with a 4-inch display, but it is also expected to add a fingerprint sensor to the Home button while also having as much as 128 GB of storage available.
There are sources that are suggesting that the front-facing camera on the Apple Inc. iPhone 5S is expected to have technology that will allow for HD video calling and high quality self-portraits. Longer battery life can be expected, and this phone is expected to come in five colors besides the white and black standards.
What do you think? If these specs turn out to be true, would this be enough to re-energize the Apple Inc. brand in the smartphone battle? Are there other features you’d like to see in a new smartphone that isn’t addressed here – a feature that would make you buy? Let us know in the comments section below.





