Apple Earnings Report: Apple – What Do Investors Actually Want?

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Apple Earnings Report: There is no denying that the upcoming Apple Inc. (NASDAQ:AAPL) earnings report is one of the most anticipated of the season. Millions of people are dying to see what the Cupertino-based company reports, with investors hoping for a turnaround in the near future.

While Apple is going through a funk as of late, everybody has an opinion on what the tech giant has to do in order to get back on track.

Tim CookIn the CNBC video on the following page, Michael Copeland, senior writer for Wired, took the time to discuss the things he feels Apple Inc. (NASDAQ:AAPL) needs to do in order to break out of its funk and once again show the world that it is a dominant force.

Copeland composed a list of five things he thinks Apple CEO Tim Cook should do tonight.

Here is what he had to say:

“You don’t want Tim Cook to be completely tone deaf to the market, and thus far, Tim and Apple in general, hasn’t really acknowledged that there is almost this nearly $300 billion loss in market value.”

As the interview continues forward, the five things Copeland thinks that Wall Street wants from Apple Inc. (NASDAQ:AAPL) are scrolled onto the screen. Here they are:

“1. Admitting there is a problem

2. Gross margin, rising or falling?

3. A dividend increase?

4. What about the $150 billion cash pile

5. New product line in the pipeline?”

As you can see, Copeland did not add anything to this list that is earth shattering. Most people agree that these are the main points impacting Apple Inc. (NASDAQ:AAPL) and investor sentiment at this time. Along with this, consumers have a strong interest in some of these points as well, in particular, what types of new products are going to hit the market in the near term.

Copeland went on to add some more information:

“You would like him (Cook) to acknowledge it in some way. So that could come as a dividend, or that could come sort of a hint that we know we need to respond to Wall Street but you want some acknowledgement.”

While Copeland has five things on his list, as noted above, he spent a lot of time talking about the fact that Apple Inc. (NASDAQ:AAPL) CEO Tim Cook needs to acknowledge that there is a problem.

If you want to watch the interview in its entirety, you can do so on the following page:

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