The much-ballyhooed but yet-to-materialize Apple Inc. (NASDAQ:AAPL) TV system has developed a new batch of rumors that seem to be more concrete and specific in the past, which might suggest that the Apple TV just may be coming, and sooner than we think. But how much of an innovation can this new endeavor be for Apple? Is there something that Apple is developing that could be a game-changer in home entertainment?
Hard to say for sure, but there are some who believe that a new TV system from Apple Inc. (NASDAQ:AAPL) may become a direct assault on the leaders in console gaming – primarily Microsoft Corporation (NASDAQ:MSFT) and Sony. There is talk that the Apple TV platform – which is rumored now to be launched in the spring, perhaps as early as next month – could be set up in a similar way to iPhones and iPads – meaning that those who use an Apple TV system to access gaming apps and would allow developers an opportunity to sell their games through the Apple App Store. and that opportunity to create a gaming ecosystem just might be a huge advantage for Apple and just might make it a serious gaming option in the space in one fell swoop, according to an engineer who helped develop the Xbox system for Microsoft.
In other Apple Inc. (NASDAQ:AAPL) news, the company announced this week that it will be opening a third research and development center in Israel, locating it in Raanana. The official opening data has been announced as of yet. There are reports that Apple was going to bring in 150 employees from Texas Instruments Incorporated (NASDAQ:TXN), which just announced layoffs at its Israel site in the last few weeks. Apple opened a site in Haifa a year ago and bought the Israel-based flash-memory company Anobit.
What do you think? How do you see an Apple TV affecting the gaming industry? Does this revive Apple Inc. (NASDAQ:AAPL) and its perceptions with analysts and investors? Let us know your thoughts in the comments section below.
DISCLOSURE: I own no positions in any stock mentioned.
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